Creator Tool Review: Repurpose.io

Here is a tutorial presented by Hani Mourra, the founder and CEO of Repurpose.io, explaining how to use the software to automate the repurposing of content across various social media platforms.

Here are some of the key takeaways and reasons I’ve started implementing this software along with a more aggressive reposting strategy for some of my existing clients:

Setup your own Repurpose.io account here 👉 https://rb.gy/a6npcd

A Quick Introduction

Repurpose.io is a web-based software designed to help users automatically repurpose their content across different platforms without needing to manually download and upload content.

Connecting Platforms

Users first need to connect their various platforms (e.g., YouTube, Twitter, TikTok, Instagram, Facebook, Dropbox, Podcast platforms, etc.) to Repurpose.io.

The software allows users to add new connections easily and supports numerous platforms, some as a source, some as a destination, and some as both.

Creating Workflows

Users create "workflows" or "recipes" to automate the repurposing of their content.

Example Workflow 1: YouTube to Instagram

Users can select a YouTube video and create snippets/clips to be shared on Instagram.

The software allows users to create snippets, adjust settings, and choose a publishing schedule.

Users can customize the video style, colors, captions, and more.

Custom templates can be designed and applied to the videos.

Example Workflow 2: Facebook Lives to Twitter

Users can repurpose Facebook Live videos and share them on Twitter.

The software allows users to create snippets from Facebook Live videos and share them on other platforms.

Example Workflow 3: Podcast to YouTube

Users can convert their podcast episodes into videos and publish them on YouTube.

The software automatically generates a video using the podcast's audio, title, and artwork.

Users can customize the video style and settings.

Example Workflow 4: TikTok to LinkedIn

Users can repurpose TikTok videos and share them on LinkedIn.

The software allows users to remove and/or replace hashtags when repurposing content for different platforms.

Setup your own Repurpose.io account here 👉 https://rb.gy/a6npcd

Auto-Publish Feature

Repurpose offers an "Auto" mode, which can automatically publish content based on the workflows.

- Users can select which content to auto-publish: all existing content, or content published from a certain date forward.

- Users can edit captions generated by YouTube for better accuracy before repurposing content.

- The software allows users to create their own snippets or use predefined chapters from YouTube.

- Users can request new features and check the software's roadmap for upcoming updates.

- Vimeo as a source is a requested feature and is on the roadmap for future updates.

- Repurpose is working on a feature to allow users to create custom templates for converting audio to video.

User Questions & Additional Insights

Video Length for Snippets: It's recommended to keep snippets under 60 seconds to ensure compatibility with all platforms.

Workflow Suggestion: Content can be created and edited in Canva, then uploaded to YouTube, where captions can be edited, before being repurposed to other platforms using Repurpose.

TikTok Captions: Currently, Repurpose doesn’t support TikTok’s captioning service, but it's being explored.

Auto-Publishing: Users should be cautious when enabling auto-publish to avoid inadvertently sharing all existing content.

This tutorial provides a comprehensive guide on how to use Repurpose to automate content sharing across various platforms, enhancing content visibility and engagement without the need for manual uploading and downloading.

Talk Soon

Wes 🥷🏿

Setup your own Repurpose.io account here 👉 https://rb.gy/a6npcd